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Known for its charitable contributions, diaper drives, coat drives and efforts during Hurricane Katrina. My Lil Stars has grown through its community development and has opened discussions with venture groups to take the company to the next phase.
Hartford, CT (PRWEB) June 22, 2012
My Lil Star has been a driving force in the low income market segmentation by creating a pricing model that has allowed low income families to afford baby diapers. Steven Marcano the CEO has a strong background in marketing and celebrity relations and has used this as a platform to market convenience packaging for products that are quite elastic.
My Lil Star announced yesterday that it has serious interest from several investment groups and that it would be moving into the next phase of its business model with or without funding. The company is out of developmental into the growth phase. Since My Lil Star has the celebrity endorsements by many celebrities who used the product for their kids while they were still wearing diapers, the brand has strong recognition, because it cross marketed very effectively. Investors are circling the company.
"I started the company because my own kids," says Steven Marcano. My Lil Stars has stayed very focused on the the Diaper business even thought it has a strong reach into entertainment industry. Over the next nine months the company will start exploring more opportunities as part of its growth phase.
(Mahvrick Networks) (Social Network Press) (Local Newspaper Alliance)
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