White Paper Released to Address Major Shift Toward Cloud-Based Unified Communications

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SOURCE: SimpleSignal

Business users are the direct beneficiary of the drive into cloud unified communications making voice, mobile and video collaboration accessible and affordable for companies of all sizes. Recognized telecommunications thought leader Dave Michels explores this exploding trend in a new white paper sponsored by SimpleSignal.

Dana Point, CA (PRWEB) September 24, 2012

SimpleSignal, Inc., the leading cloud-based Unified Communications and Collaboration provider for business, has released a new white paper written by Dave Michels of Talking Pointz. Titled The Big Shift in Communications–The Drive Toward Cloud-Based Communications, was written to address the changes taking place as the industry transitions from premise-based telephone PBX equipment to unlimited integrated communications capabilities in the cloud. It explains both UC and the attraction to the cloud, a term becoming well known as UCaaS (Unified Communications as a Service). The free white paper can be downloaded at http://bit.ly/bigshiftwp.

“There is still considerable confusion surrounding the cloud, and frankly also a healthy ongoing debate in the industry between premises-based and cloud communications vendors,” said Dave Michels, principal analyst at TalkingPointz. “The white paper clears up some of the vague terms surrounding the cloud and then dives into some of the objective benefits of the cloud in dealing with unifying multiple locations, enabling collaboration, and taking enterprise communications and video conferencing out of the office and teleconference facilities, and delivering these powerful capabilities to mobile devices anywhere in the world.”

Some of the key findings explored in this white paper are:
?    Ways in which the cloud is addressing changing business requirements
?    The significant impact mobility has made on business communications and collaboration
?    Breakthroughs in collaboration technologies to unify a distributed workforce
?    The rapid rise of affordable video and the effectiveness of visual communication

“Perhaps the most intriguing areas of UCaaS for business owners is the integration of the phone that’s on their desktop with the phone that’s in their pocket,” said Dave Gilbert, CEO of SimpleSignal, the sponsor of the white paper. “The increasingly mobile lifestyle of today’s executives and workforce is driving the demand for mobility, while maintaining and even increasing calling and collaboration features. Dave Michels does a great job of addressing these issues, opening the floor for further discussion.”

Download the free white paper at http://bit.ly/bigshiftwp.

About the Author
Dave Michels is a principal analyst at TalkingPointz, focused on business communications with extensive experience at all levels of the communications industry. Dave created and writes the blog at TalkingPointz.com, which focuses on research and writing about telecommunication market trends. The site has grown in readership steadily since its launch; with its irreverent, incisive take on the industry, TalkingPointz has become one of the most influential and often-quoted/linked blogs in the enterprise communications industry. Dave has also become one of the most popular contributors to the enterprise communications industry’s leading independent websites, including NoJitter.com and UCStrategies.com. He also contributes to the GigaOm Pro, TechTarget, CloudAve and Voice Report websites and is a frequent speaker at major telecommunication events across the country.

About SimpleSignal
SimpleSignal is an enterprise hosted PBX and cloud-based Unified Communications service provider, delivering voice, video, and mobile communications to thousands of satisfied business customers globally. The company provides the most innovative and advanced mobile/video PBX capabilities in the industry, and is one of the first companies ever to extend video PBX telephony over iPads, iPhones, and Android mobile devices that can connect with any brand of video conferencing equipment. For more information, visit http://www.simplesignal.com, check out the company blog at http://www.simplesignal.com/blog, or connect at facebook.com/simplesignal and twitter.com/simplesignal.

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