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SOURCE Telescope Inc.
Multi-Event Agreement for Telescope Platform to Power Social Media Interaction at select Advertising Age Events & Conferences
LOS ANGELES, Oct. 8, 2013 /PRNewswire/ -- Telescope Inc., the market leader in interactive consumer engagement, is partnering with Advertising Age to leverage Telescope's social technology platform that will monitor, moderate, and amplify audience interaction at multiple Advertising Age conferences and events in the coming year. The inaugural event will be the Ad Age Digital Conference held in San Francisco on October 15, 2013.
The Telescope platform will monitor key social media conversations alongside live information streams, allowing Advertising Age to capture trends, highlight memorable moments, and deliver insightful commentary. Conference attendees will also be able to interact via social media with moderators and panelists during live, on-stage Q&A sessions.
"Advertising Age conferences consistently spark forward-thinking industry discussion that social media hashtags alone cannot adequately organize nor sustain," said Angela Carola, General Manager, Conferences, of Advertising Age. "Telescope's platform provides an end-to-end solution that through this partnership allows us to monitor conference conversations, highlight key passions and issues, and extend those conversations beyond the individual session from which they initiate."
The Telescope platform already powers social interaction for leading brands, sports associations, and television broadcasts, including the NBA's "Sprite Slam Dunk," NASCAR's Sprint Cup series, "American Idol" on FOX, and "The Voice" on NBC. Telescope launching social-interaction amplification for Ad Age's top conferences reflects what the company has already been working on with industry bellwethers: extending traditional social media and marketing programs to true social engagements that develop loyalty and passion with their audience.
"The advertising industry has long been a pioneering force with regard to social engagement," said Jason George, CEO of Telescope. "Telescope forges and monetizes brand loyalty precisely through these types of passion-driven interactions."
Managing over 1.5 billion consumer interactions every year, Telescope specializes in cross-platform solutions for media networks and brands to both capture and monetize fans and consumers via real-time engagement across digital devices and multiple platforms. Clients include CBS, NBC Universal, FOX, Scripps, Food Network, Sprite, AT&T, Univision, BBC Channel 4, BBC Channel 5, NBA, Sprint, Verizon, Fandango, and more. Used by the world's largest media brands, social platforms, content owners, and leading Fortune 500 companies, the company delivers high-capacity audience participation and second-screen technology, supporting the largest and most demanding mass-volume televised campaigns and record-breaking events.
CONTACT: Brad Stapleton of Beck Media on behalf of Telescope, 310.300.4800, email@example.com
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