The Boston Athletic Association (the BAA) has partnered with the Massachusetts Emergency Management Agency (MEMA) to ensure that runners and spectators have the ability to receive important public safety and emergency information in a timely manner. Massachusetts Alerts is a communication tool used by MEMA to disseminate critical information to smartphones. It is powered by a free app download (called Ping4alerts!) that is available for Android and iPhone devices.
During the Boston Marathon, MEMA will utilize Massachusetts Alerts to share critical information with runners and spectators, including such things as possible severe weather or course disruptions. Through geofencing technology, Massachusetts Alerts, can send highly targeted, instant multimedia alerts to specific locations along the Marathon course, if necessary.