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Backstage Access and Exclusive on-the-Ground Experiences Enable Fans to Celebrate the Best of Latin Music with a Red-Carpet-Ready Smile
NEW YORK, Nov. 9, 2017 /PRNewswire/ -- Now in its third year, Colgate® Optic White® continues its partnership with The Latin Recording Academy® and will provide Latin music lovers with an opportunity to smile bright at the 18th Annual Latin GRAMMY Awards®. On November 16, 2017, fans will be able to peek behind-the-scenes and discover expert prep tips by following YouTube star Laura Sanchez on social media. In addition, a sweepstakes will provide two lucky winners with a VIP experience on the ground in Las Vegas at the 18th Annual Latin GRAMMY Awards.
Sanchez will travel and chronicle her adventures from Los Angeles to Las Vegas, giving fans an inside look at Latin GRAMMY® Week as she shares her real-time red carpet coverage of today's hottest celebrities on her social media channels: Laura Sanchez on YouTube, @laura_makeup on Instagram, and @laurasanchezmakeup on Facebook. Fans are also invited to follow former Latin GRAMMY® nominee and Colgate Optic White spokeswoman Leslie Grace on Twitter and Instagram as she prepares for the big night.
In October, Colgate Optic White® also held a sweepstakes to provide two music fans with the trip of a lifetime to attend the 18th Annual Latin GRAMMY Awards in Las Vegas. To enter, contestants had to stop at their local Walmart store, or visit OpticWhiteStyle.com between October 1 and October 31, 2017 for a chance to win a VIP up-close-and-personal experience with some of the most talented Latin musicians, an exclusive rehearsal backstage tour, and the opportunity to receive a red-carpet-worthy makeover by YouTube star Laura Sanchez. (Click here for the official rules.)
"Colgate Optic White is thrilled to continue its partnership with The Latin Recording Academy as nothing brings a smile to your face faster than your favorite song," said Carla Kelly, General Manager, Colgate-Palmolive, Multicultural Marketing. "Colgate wants everyone to have a healthy smile, and we think that this exclusive access to the 18th Annual Latin GRAMMY Awards will certainly do that."
To follow the conversation from the Latin GRAMMYs and get a behind-the-scenes peek into The Biggest Night in Latin Music®, follow @SonrisaColgate on Twitter and @OpticWhite on Instagram. The Biggest Night in Latin Music will air live on the Univision Network November 16, 8–11 p.m. ET/PT (7 p.m. Central) from the MGM Grand Garden Arena in Las Vegas.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance. For more information about Colgate's global business, visit the Company's web site at colgatepalmolive.com. To learn more about Colgate's global oral health education program, Bright Smiles, Bright Futures™, please visit colgatebsbf.com.
The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation™. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow us at: Twitter, Facebook , Instagram, Vine, Periscope, YouTube, Pinterest, Google+ and Tumblr.
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