Account Executive – WLNE-TV ABC6

Standard Media/WLNE ABC 6 in Providence is seeking an Account Executive who will become a trusted advisor to local businesses, helping them grow through the sale of multi-platform, broadcast, and digital media advertising solutions. Providence is the vibrant capital city of Rhode Island and home to Brown University, Providence College and Rhode Island School of Design.

Responsibilities

  • Creates a strategic business plan with managers to achieve total revenue goals.
  • Develops multimedia advertising solutions for new customers that deliver results     to their customers.
  • Effectively negotiates with customers.
  • Always maintains acceptable pipeline as designated by management team.
  • Develops new/incremental revenue through consistent and creative prospecting.
  • Has ability to craft a story around customer insights that clients can relate to.
  • Utilizes Sales Assistant to provide exceptional customer service to clients.
  • Collaborates with Sales Assistant to provide timely schedule maintenance, including accuracy of orders, make-goods, posts, and accurate traffic instructions.
  • Responsible for all aspects of maintaining CRM software.
  • Responsible for using all station provided sales tools & software, including Kantar, NSI, as well as the stations digital product suite including ABC6.COM, all mobile platforms, extended reach, and E-Mail marketing.
  • Complete understanding of the consumption of broadcast and digital media as well as their measurements.
  • Transactional sales experience a plus.

 

Requirements

  • Minimum 2 years of successful sales experience selling directly to local businesses.
  • College Degree Preferred.
  • Creativity, flexibility, and ability to adapt to change.
  • Communicates effectively with external clients and internal personnel, and strong organizational skills.
  • High energy, self-motivated and committed to continual learning and growth.
  • Ability to work effectively and independently as part of a team.
  • Experience in using qualitative research and/or other marketing research tools and strong computer skills.
  • Valid driver’s license with an excellent driving history, as well as reliable transportation and proof of insurance.

Standard Media Group-SMG is an innovative media company serving our communities through breaking news, impactful investigative reporting and innovative multi-screen marketing services.

Please send resume and cover letter stating referral source to: cantonio@abc6.com.

No phone calls please.  WLNE Providence Operations, LLC is an equal opportunity employer.

 

Cristina Antonio

Business Manager

ABC6

10 Orms Street

Providence, RI 02904

Categories: Careers at ABC6