LEGO announces the launch of LEGO Replay

By News Staff


Twitter: @ABC6

ENFIELD, CT (WLNE) – Today, The LEGO Group announced the launch of its new pilot program, which will accept any and all previously used LEGO bricks and donate them to children’s non-profits in the United States, LEGO Replay.  

LEGO Replay, is an effort in collaboration with Give Back Box, Teach For America, and Boys & Girls Clubs of Boston. 

The process has people collect any loose LEGO bricks, sets or elements, place them into a cardboard box, and visit to print out their free UPS shipping label.

The bricks will then be sent to the Give Back Box facility, where each brick is sorted and inspected. 

LEGO is made from high-quality, durable materials, designed to be used for many years. 

“We know people don’t throw away their LEGO bricks,” said Vice President of Environmental Responsibility at LEGO, Tim Brooks.

“The vast majority hand them down to their children and grandchildren. But others have asked us for a safe way to dispose of or donate their bricks. With replay, they have an easy option that’s both sustainable and socially impactful.” 

Monika Wiela, founder of Give Back Box stated how excited she is to join LEGO in the program. 

“Growing up in Poland, I didn’t have many toys as a child, so this collaboration is rather personal for me. What’s better than giving a child the gift of play? For us, the number of donations we receive is critical to a successful campaign, so we’ve made it as easy as possible for folks at home to send their idle bricks.” 

In the statement sent from the LEGO group, it says Teach For America will receive the majority of the elements and will provide them to thousands of classrooms across the country. 

“Learning through play can have a tremendous impact on a child’s cognitive development. Through play, children develop fine motor skills, think creatively, and can learn how to problem solve through teamwork,” said Teach For America’s operating program officer, Susan Asiyanbi. 

Boys & Girls Clubs of Boston can expect to receive their first shipments this coming November. 

Once the pilot program is completed in spring 2020, the LEGO Group will evaluate a possible expansion of the program. 

©WLNE-TV/ABC6 2019