Local non-profit competing for Super Bowl commercial spot

By News Staff

Reporting by Kainani Stevens


The Super Bowl may be a few months away, but one local non-profit for kids is looking to score a commercial during the big game.

Super Bowl commercial time doesn’t come cheap–last year it cost a record $4.5 million for a 30 second spot. WiggleKids, a non-profit out of Swansea, is one of ten small businesses trying to win a free ad during the game.

Putting the fun back in fitness! WiggleKids founder, Kim Ferrara, doesn’t take herself too seriously.

It’s that approach to fitness that has helped her business catch the eye of Apprentice-winner Bill Rancic and national company, QuickBooks. Her non-profit offers a range of fitness classes to help kids and adults keep active in a fun way.

"People always ask me if it’s age-appropriate, and I’m turning 40 this year and its our most fun class.  I think it works if you’re willing to have fun with it in your heart," says Ferrara.

WiggleKids has made it to the top 10 out of 15,000 other business that entered. Ferrara is hopeful her unique business will help set her apart from the pack.

"What makes us different is that we are a non-profit and we are even further classified in that we do receive payment for our services, but it just barely covers our operational costs. So in order for us to grow, we need investments," she explains.

With some luck, Ferrara is hopeful her business will be on the screen for Super Bowl Sunday.

"I’ve already started having those dreams where I’m sitting in the living room with all my friends and family watching myself on the Super Bowl commercial. It’s just going to mean some big exposure for us."

The top ten finalists will fly out to San Jose, California, for the QuickBooks World Summit in November. Then the three businesses with the most votes will move forward with a chance to win an ad during the big game.

There is still time to vote for WiggleKids, click here

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