NBA Playoffs Set New Ratings Mark

TV viewership up nearly a third for NBA playoffs

      NEW YORK (AP) – Television viewership is up nearly one-third for
the NBA playoffs, and the conference finals are off to a strong
start.
      Games in the first two rounds averaged an audience of 4.92
million people, compared with 3.74 million last year. The
conference semifinals averaged 6.14 million viewers, a 28 percent
increase from 2010.
      Game 1 of the Eastern Conference finals was watched by 11.1
million people, the most for an NBA game on cable. The previous
record of 10.8 million was for Michael Jordan's last All-Star Game
in 2003, when the population was smaller.
      
      (Copyright 2011 by The Associated Press.  All Rights Reserved.)