NBA TV Ratings Up From Last Season

NBA playoff TV ratings up big from last year

      NEW YORK (AP) – Television viewership for the NBA playoffs is up
nearly a third from last season.
      An offseason of intrigue has been followed by strong ratings for
the regular season and postseason.
      First-round games were watched by an average of more than 4.2
million people, up from fewer than 3.2 million last year.
      To this point of the playoffs, TNT has drawn the highest average
rating ever for games on cable. ABC's first-round ratings were the
best since 2004.
      Commissioner David Stern says “we're actually a little
surprised, but pleasantly.”
      (Copyright 2011 by The Associated Press.  All Rights Reserved.)