R.I.’s Narragansett Creamery selling feta like crazy after viral TikTok trend

PROVIDENCE, R.I. (WLNE) – A viral TikTok challenge turned this small Rhode Island dairy company upside down.

Narragansett Creamery says ever since the #FetaPasta challenge started, their products are flying off the shelves of markets and grocery stores and they’ve had to ramp up production significantly to keep up with the demand.

“We noticed it about three weeks ago when we started getting orders of one case of feta or two cases and then all the sudden customers ordering six cases,” Mark Federico Jr., Vice President of Operations at Narragansett Creamery said.

Narragansett Creamery supplies cheese to local markets and grocery stores like Dave’s Marketplace and Eataly. The Federico’s say their customers were calling because the cheese was flying off the shelves.

“We said, gee, what’s going on here?” Federico Jr. said. “Then, one of our sales associates, Andrea, she has a TikTok account and she saw the video going viral.”

Videos picked up quickly on TikTok. The trend involves a block of feta cheese nestled into a pink of cherry tomatoes, thrown into the oven, and mixed with pasta.

“This is the slower time of year for us; we didn’t expect it,” Mark Federico Sr., President of Narragansett Creamery said. “We had to ramp up pretty quickly.”

Staff got to work mixing, cutting, and packaging the cheese at a faster pace. The Federico’s say on average, they went from making 6,000 pounds of feta cheese a week to 10,000 pounds.

On top of that, sales for their other cheese like mozzarella and burrata have also picked up.

“Social media helps us small businesses who don’t have huge advertising budgets,” Federico Sr. said. “One of our customers did a video of him cooking the same recipe with burrata instead of the feta.”

Although the company doesn’t yet have a TikTok, they say it’s not out of the question.

“I might be a little old for it, but I guess I should get one,” Federico Jr. said.

The #FetaPasta trend has more than 600-million views on TikTok alone. That doesn’t include spillover to Instagram, Twitter, or Facebook.

Categories: News, Providence, Rhode Island