Showcase Cinemas Warwick opens with classic films, enhanced cleaning

WARWICK, R.I. (WLNE)–  Showcase Cinemas in Warwick opened its doors on Friday, with a marquee full of Hollywood blockbusters hoping to lure film fanatics back to the silver screen.

But as one more reminder of how much has changed in the age of COVID-19, fan favorites like “Ghostbusters” and “Jurassic Park” might be the most familiar part of the experience.

Among the placards reminding customers to remain socially distant and clear plastic dividers in front of the concession stand, there will be other changes the theater hopes will keep people safe.

Movie-goers will have to reserve a seat in advance, said Vice President of Marketing Mark Malinowski.

“When they do reserve their seats, it will automatically social distance themselves or their group against other folks, so they wont be sitting next to anyone they don’t know,” Malinowski said.

The masks are required in lobbies and restrooms, and other common areas of the theater, but can be removed when patrons are seated.

Malinowski is relying on technology to provide another layer of safety– in this case, an ionization generator.

“It will kill the virus in the auditoriums,” Malinowski said. “We are also spacing shows apart in terms of show times.”

Malinowski said market research has shown people are ready to come back to the movies, as long as safety protocols are put in place.

“We’re really re-looking at everything to make it as safe and as efficient,  and using technology in ways we hadn’t done before,” Malinowski said.

©WLNE-TV/ABC 6 2020

 

 

 

 

 

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