By News Staff

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RICHMOND, R.I. (WLNE) – A local market set to open in April is in hot water after allegedly using a trademarked logo without permission.

The owner of Benny’s Fresh Market on Kingstown Road in Richmond has been sent a cease and desist letter over brand infringement.

The market’s logo, featuring the iconic red script lettering, was intended to pay homage to the Rhode Island institution, the company said in a Facebook post.

“Although we do not have affiliation and are not owned by the original Benny's,” the post read, “it fills us with nostalgia to be able to honor such an iconic piece of Rhode Island history.”

In a statement, Dante Bellini of the RDW Group, a public relations firm that represents Benny's, said the market owners never asked for permission to use the familiar red script logo.

"To be clear, permission for use was never granted by Benny’s. In fact, it was never even requested from Benny’s”, said Bellini. “Simply put, this is brand infringement of the highest order.”

Benny's owns the mark under federal trademark protections.

“Benny’s intends to take all action needed to enforce its federal trademark protections and common law rights to its intellectual property”, said Bellini.

©WLNE-TV / ABC6 2019