Swarovski Celebrates Seven Years Of Lighting Up The Oscars

The Associated Press


Twitter: @abc6


HOLLYWOOD, Calif., Feb. 24, 2014 /PRNewswire/ — Swarovski is honored
to be the key creative ingredient on the world's most revered stage
for the seventh year at the Oscars.

      Tony Award-winning production designer, Derek McLane, will partner with Swarovski for a second year to crystallize the Dolby Digital Theater. The full design concept and
visuals of the set will remain a closely guarded secret until the live
telecast on Sunday, March 2nd, when the Oscars will be broadcast
across the globe on ABC at 7 PM EST.

      Due to Swarovski's long-standing history in film, it felt natural to
bring crystal to the Oscar's stage. 2007 marked the first year
Swarovski sponsored the set design with a 34 foot, one-ton custom
crystal curtain for the Dream Girls performance. This year, Derek
McLane will incorporate about 165,000 crystals into a design that will
leave Hollywood's brightest stars and viewers at home with a brilliant

       Swarovski has been dazzling movie-goers with enchanting crystallized
costume and set designs since the 1930s. Swarovski made its Hollywood
debut in the 1932 film Blonde Venus, starring Marlene Dietrich who
shimmered in statement jewelry pieces and embellished dresses. Since
then, Swarovski sparkled in costumes worn by award winning actresses
such as Judy Garland in the Wizard of Oz, Marilyn Monroe in Gentleman
Prefer Blondes, Audrey Hepburn in Breakfast at Tiffany's and more
recently, Jennifer Hudson in Dream Girls and Nicole Kidman in Moulin
Rouge. Custom shimmering costumes, decor and chandeliers have also
made appearances in Black Swan, Skyfall and The Great Gatsby.

       Production Designer Derek McLane commented: “I am honored to partner
with Swarovski for a second year on the set design for the Oscars@.
Swarovski crystals are not only glamorous, but innovative. They allow
me to create unique designs that bring extra magic to the Oscars stage
and this year we will have exciting elements within the decor.”

       Nadja Swarovski, Member of the Executive Board, Swarovski Crystal
Business commented: “Swarovski's history on the silver screen goes
back to the early years of Hollywood and has sparkled with
unforgettable moments ever since Dorothy tapped her crystal-encrusted
ruby slippers, so we are delighted once again to play a supporting
role at the Oscars.

      The Oscars represent talent, creativity, glamour
and excitement – values that glow at the heart of Swarovski. Derek
McLane's stage design is captivating and Swarovski is thrilled to
partner with him for a second year running.”