Yankees are the Most Valuable Franchise in the World

NEW YORK (AP) – Yankees fans have another title to crow about.

The franchise that has won 27 World Series championships is now

the most valuable brand in sports, according to Forbes magazine.

The New York Yankees name alone was judged to be worth $328

million toward the team's overall value, Forbes said in an article

published online Tuesday. The magazine says the Yankees are worth

$1.6 billion.

The Yankees beat out another team with a massive worldwide

fanbase, English soccer team Manchester United, thanks to increased

merchandise sales, improved local TV ratings on their own network,

and the falling value of the British pound against the U.S. dollar.

—

Online:

siness-sports-brands.html

http://www.forbes.com/2010/05/17/most-valuable-sports-team-brands-bu