AG suing Greico Honda, Toyota for unfair consumer pricing practices

PROVIDENCE, R.I. (WLNE)- Attorney General Peter Neronha announced a lawsuit today against both Greico Honda and Greico Toyota for violating Rhode Island’s Deceptive Trade Practices Act with unfair pricing practices.

The office alleges that the Greico Honda offered an advertised price for a vehicle before adding on a fee of up to $5,000, known as the addendum fee, at the last minute. Greico Toyota falsely advertises vehicles at a wholesale price implying the consumer is getting the vehicle for what the dealership paid at an auction.

“Purchasing a car is always a challenging experience, and that is particularly true in today’s market, where the availability of new and used cars alike is at one of the lowest points in our nation’s history. Accordingly, it is now more important than ever that car dealers treat Rhode Islanders fairly and refrain from advertisement and selling practices designed to confuse and mislead them,” said Attorney General Neronha. “As alleged in the Superior Court complaints filed by my Office, these two dealerships have done exactly that. This Office will continue to act on behalf of Rhode Islander consumers whenever and wherever necessary to ensure that the bargaining process is fair and that the playing field is level. Most businesses in Rhode Island play by these basic rules. The comparatively few that don’t should know that this Office, now empowered by the 2021 changes we sought to the state’s consumer protection laws, is prepared to make sure they do.”