What happens to TikTok-dependent businesses if the app is banned?

PROVIDENCE, R.I. (WLNE) — TikTok influencers and business owners are holding their breath this week as many count down to what could be the end of the app as we know it in the United States.

This comes after Supreme Court justices seemed likely to uphold a ban on the app that would take effect on January 19th.

So, what happens to those businesses?

Dave Charest, the Director of Small Business Success at Constant Contact has some important tips for those facing this TikTok pivot.