Enchanted Village reopens for holiday season at Jordan’s Furniture in Avon, Mass.
The village was originally on display every holiday season at Jordan Marsh in Boston. Now, Jordan’s Furniture carries on the tradition year after year.
By: Tim Studebaker
Facebook: @TStudebakerABC6
Twitter: @TStudebakerABC6
Email: tstudebaker@abc6.com
AVON, MASS. (WLNE) – The Enchanted Village has been a holiday season staple in the Boston area for generations. Since 2009, it’s been displayed in Avon, Massachusetts at the Jordan’s Furniture location there.
Eliot Tatelman is CEO of Jordan’s Furniture. Tatelman says, “We’ve put probably close to 2 million people through the village since 2009. Every year we get 200,000 or 300,000 people. It’s amazing.”
Decades ago, the display was a yearly classic at Jordan Marsh department store in downtown Boston.
Tatelman says, “It was built in the 1940s, actually in Germany. It was brought over here, and they opened it every single year for Christmas.”
When Macy’s bought Jordan Marsh, they sold the display to the city of Boston. When it went up for auction a few years later, Eliot says he knew he needed to bring it to Jordan’s Furniture and keep the tradition alive.
Tatelman says, “When we first opened it, we got people all the time crying, because they would walk in and they remembered their mother, they remembered their grandparents, there were memories of the village.”
It didn’t open last year because of the pandemic, but now it’s back, complete with indoor snow! There’s also ice skating, a 4D Polar Express movie ride, a holiday laser light show, and of course those famous blueberry muffins.
Tatelman says, “We have the original from Jordan Marsh. They’re now Jordan’s Furniture’s blueberry muffins. And we literally sell hundreds of thousands of them because it’s like a tradition now.”
New this year: an indoor tubing hill. The Enchanted Village is open now through January 2nd. It’s free to get into the village itself, but Jordan’s does charge for the other attractions.
Tatelman says, “It’s a production to do this, but it’s worth it.”
© WLNE-TV / ABC6 2021
