Rhode Island unveils new ‘All That’ tourism campaign

PROVIDENCE, R.I. (WLNE) — Rhode Island is making a new pitch for tourists to visit the Ocean State.

The “All That” tourism marketing campaign was unveiled Wednesday, touting the state as one of “firsts,” “a state of game changers, inventors, icons, rebels; Rhode Island is historic, scenic, delectable; Rhode Island is ‘All That.'”

The campaign will be delivered through social, digital and broadcast advertisements.

The visuals will focus on Rhode Island’s landmarks, diverse and numerous restaurants, coastline and outdoor activities.

“Tourism is one of our state’s largest economic drivers, though it’s our residents, who continue to show up offering best-in-class experiences, that propel us forward as an internationally acclaimed destination,” said Rhode Island Governor Dan McKee.

“This campaign is not only a testament to what makes Rhode Island ‘All That’ but also a testament to our community that refuses to be anything but extraordinary.”